The Evolution of Aesthetics in Commercial Shoots: Trends for Producers and Creative Directors

Wilhelmina May 2019-678

In the ever-evolving world of commercial photography and videography, the role of hair, makeup, and wardrobe cannot be overstated. These elements are pivotal in conveying the right message and aesthetic, ensuring that the final product resonates with its intended audience. As a producer or creative director, staying abreast of the latest trends in these areas is crucial for creating compelling and contemporary content. This blog post delves into the current trends dominating these spheres, offering insights and guidance for your next commercial shoot.

Hair: Embracing Natural Textures and Bold Statements

The trend in hair styling for commercial shoots has shifted towards a celebration of natural textures. Gone are the days of overly styled, rigid hairdos. Today, the focus is on enhancing the model’s natural hair, whether it be curly, straight, wavy, or coily. This approach not only embraces diversity but also resonates with a broader audience who see themselves reflected in the media they consume.

Natural Textures: Emphasizing the beauty of natural hair, stylists are using techniques that enhance texture rather than mask it. Expect to see more curls, waves, and natural movement, with less reliance on heavy products.

Bold Colors and Cuts: As a counterpoint to natural textures, there’s a growing trend for bold, statement hair colors and cuts. Think unconventional colors and asymmetrical cuts that stand out and make a statement.

Sustainable Products: With a growing awareness of environmental issues, the use of sustainable and eco-friendly hair products is on the rise. This not only appeals to the environmentally conscious but also speaks to a brand’s commitment to social responsibility.

Makeup: Minimalism and Bold Accents

Makeup in commercial shoots is experiencing a paradigm shift, oscillating between minimalist approaches and bold, graphic statements.

Skin-First Approach: The ‘less is more’ philosophy reigns supreme, with a focus on skincare and creating a natural, glowing complexion. Makeup is used to enhance rather than mask, favoring subtle enhancements over heavy application.

Graphic Liners and Bold Lips: Contrasting the minimalism, there is also a trend towards bold, graphic eye makeup and vibrant lip colors. These elements are used to create focal points in the overall look, adding a touch of drama and artistry.

Inclusivity in Shades: A broad spectrum of shades catering to all skin tones is now a standard expectation. Brands that showcase this diversity in their products are more likely to resonate with a global audience.

Wardrobe: Functionality Meets Fashion

Wardrobe choices in commercial shoots are increasingly reflecting a blend of practicality and style, acknowledging the diversity of body types and the need for functional yet fashionable clothing.

Comfortable Chic: There’s a growing trend towards outfits that combine comfort with style. Think relaxed fits, soft fabrics, and easy-to-wear pieces that look good on camera and are comfortable for long shoot days.

Sustainable Fashion: Like haircare products, wardrobe choices are also moving towards sustainability. Ethically sourced and produced clothing, as well as vintage and upcycled pieces, are becoming more prominent.

Bold Patterns and Colors: To make a visual impact, wardrobe stylists are opting for bold patterns and colors. These choices make the visuals more engaging and help the product or message stand out.

For producers and creative directors, understanding and implementing these trends in hair, makeup, and wardrobe is key to creating content that is relevant and appealing to contemporary audiences. By embracing natural hair textures, minimalist makeup with bold accents, and comfortable yet stylish wardrobe choices, commercial shoots can create a powerful visual narrative that resonates with viewers.

The future of commercial aesthetics is diverse, inclusive, and environmentally conscious. It’s about creating a look that not only sells a product or idea but also tells a story that viewers can connect with. As we move forward, these trends will likely evolve, but the core principles of diversity, sustainability, and authenticity are here to stay. Keep these trends in mind for your next commercial shoot to ensure that your content is not just seen, but remembered and appreciated.

Choosing Styles by Jenece: Your Partner in Trendsetting Visuals

In a landscape saturated with options, choosing the right styling partner for your commercial shoot is paramount. Styles by Jenece stands out as a beacon of innovation and trendsetting in the realms of hair, makeup, and wardrobe. Our team is not just adept at keeping pace with the trends outlined above; we are pioneers in shaping them. We bring a unique blend of creativity, technical expertise, and an unwavering commitment to sustainability and inclusivity. Our work reflects the zeitgeist of the current aesthetic preferences while maintaining a timeless quality that elevates your commercial content to new heights.

Contact Styles by Jenece Today

Ready to transform your next commercial shoot into a visually stunning masterpiece that speaks volumes? Connect with Styles by Jenece today. Let us collaborate to create imagery that is not just seen but felt, resonating with your audience on a deeper level. Visit our website, explore our portfolio, and contact us to discuss how we can bring your creative vision to life. Remember, in a world where visuals are the first line of communication with your audience, make every frame count with Styles by Jenece. Let’s create something extraordinary together.

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